![]() p. o. box 6215 | plymouth, ma 02362.6215 toll-free: 800.566.0112 | phone: 508.746.6995 |
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Our Catalog
Guidebook Online |
Management Online |
Advanced Annuities * |
Business Insurance * Estate Planning * | Recruiting Brochure Refund Policy: To receive a refund for a course, request one via e-mail to j.kerchner5@verizon.net within ten days. No refunds will be issued after ten days of purchase.
* Continuing Education credits are available for these courses in some states. |
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GUIDEBOOK ONLINE
Relationship-Based Marketing & Selling for Financial Services Professionals Part I: The Career Guidebook Online is about marketing and selling insurance and other financial products and services. It teaches a relationship-based, problem-solving approach that focuses on the buyer's needs, not the seller's desire for a commission. Guidebook Online takes representatives through a process of self-discovery, offering specific tools and techniques they can use. Financial services representatives trained this way quickly rise above the rest of the herd, their careers taking a hard right turn into professionalism. Both new and seasoned producers can study this information and apply it in their businesses. Or, if participants are prospective financial services representatives, Guidebook Online can help them decide if they're making the right career choice, after all. Part II: Market Development Marketing cannot be hit or miss; it must be part and parcel of your business plan. Your formal marketing plan should address getting new business and maintaining or increasing current business, while determining where your time and resources are now directed and where they can be most profitably be directed in the future. In other words, if selling is reaping the harvest, marketing is sowing the seeds. Part III: Prospect Sources & Methods Prospects are everywhere, but to be effective, prospecting must be planned, purposeful activity, not a series of random efforts to generate names. Large numbers of people need and want your products and services. Though not everyone is a prospect for you, an incredible array of sales opportunities are at your fingertips. With the right prospecting skills and good work habits, you can create a steady flow of prospective buyers, and will easily identify needs and concerns that can be addressed with your products and services. Part IV: Earning Scheduled Meetings In today's crowded, competitive marketplace, prospects will be looking at you as hard, if not harder, than you're looking at them. Scheduled meetings must be earned, so, in many ways, the "pre-approach," in which you get people to agree to see you, is arguably the most challenging part of the sales cycle. Part V: Conducting Win / Win Marketing & Sales Meetings Financial products and services sales interviews should guide prospects to a buying decision by establishing a series of understandings, agreements, or "commitments". These are:
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| The single license option includes one username and password for access to Guidebook Online for one individual. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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MANAGEMENT ONLINE
A "Do-While-Learning"™ Professional Development Program for Financial Services Sales Managers |
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| Phase I: Career Overview for Sales Management Candidates The initial phase of Management Online encompasses two learning segments (sold together), which deal with aspects of financial services sales management careers in general. Learning Segment 1: Orientation & Expectations Financial products and services are generally not bought, they must be sold. And even in this era of e-commerce, no one has devised a better way of selling and servicing our products than through commissioned sales representatives working one-on-one with clients, supervised and supported by agency builders and Sales Managers. While most Sales Managers have been successful producers, successful producers don't all succeed in sales management. These are two very different careers, requiring different interests and abilities. Learning Segment 2: Philosophy & Operations Establishing an operating philosophy is an important element in any successful financial services organization. Though it may evolve over time, an agency's philosophical underpinnings — as is its general market orientation — are determined by the Company, the Agency Head, economic trends, business conditions, and geography. While individual producers are encouraged to develop prospect profiles and markets that are right for them, they're also expected to get behind the Company's basic principles and their organization's operating philosophy and general market orientation. Old or new, financial services organizations and everyone in them need to know where they're going. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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| Phase II: Career Skills The second phase of Management Online has eight Learning Segments dealing with financial services sales management core career skills and other essential topics. These segments may be purchased individually or as a package. Learning Segment 1: Recruiting Recruiting is to sales management what marketing and prospecting are to selling. Like prospecting, recruiting involves identifying sufficient numbers of qualified individuals who, when successfully put through selection and training, will become valuable members of your agency. Like the producer who fails to prospect, the manager who fails to recruit will end up in a very tight bind. Thus, like marketing and prospecting, recruiting has a direct impact on your agency's growth and profitability. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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| Learning Segment 2: Selecting Selection is a measuring and testing process. It includes a systematic approach to identifying and rejecting unqualified candidates and appointing the very best of the rest, assuming they want to come under contract (you see, selection works both ways). Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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| Learning Segment 3: Training The objective of sales training (or, "career development" as it is also called) is to help agents develop the knowledge, skills, attitudes and habits they need to meet their production goals. To put it simply, knowledge is what agents need to know; skills are what they need to do; attitudes are their outlook about the career and themselves; and habits are the behavior patterns they must develop to meet their performance standards. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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| Learning Segment 4: Supervising Supervision provides the continuing, hands-on support agents need to keep their skills sharp and their production up-to-par. The right kind of supervision can make sure that agents stay on track and continue to do the things necessary to succeed. But that's not all. Effective supervision also makes sure that producers who should be in the business stay in the business. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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| Learning Segment 5: Coaching & Mentoring Coaches understand that if their expectations are high, productivity is likely to be high. If their expectations are low, productivity is likely to be low. By extension, they know people with high self-esteem out-perform people with low self-esteem. As a result, a coaching style that is long on criticism and short on reward is the best way to shred an agent's self-confidence and hinder performance. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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| Learning Segment 6: Business Planning Effective managers know where they're going and spend most of their time clarifying and communicating clear goals for the agency. Your own planning, goal-setting, and self-management experiences — as an agent, student, spouse or parent — will carry you forward, enabling you to manage these functions. In each of those other roles, you've had to organize your activities and resources to meet your goals. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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Learning Segment 7: Communications
Communication is the process of sending information and understanding from one place to another. The communication process involves these basic elements:
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Learning Segment 8: Ethics & Compliance
Financial services practitioners are expected to play by the rules, to be knowledgeable, principled and honest, and to conduct themselves as trustworthy professionals. This means:
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| Includes all eight segments of Management Online, as described above. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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| Business Insurance * Knowledge & Skills Training for Financial Service Professionals | |||||||||||||||||||||||||||||
Your ticket to the lucrative business and professional markets, this program will help you understand:
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| Estate Planning * | |||||||||||||||||||||||||||||
| This course surveys a financial services discipline that for many sales associates is the bedrock of their practice — and with good reason. Estate planning is sometimes associated only with the very affluent, and while those with considerable assets are key prospects, the market for estate planning covers a far wider range than many realize. Agents who specialize in this field know it is as lucrative as it is important. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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| Advanced Annuities * | |||||||||||||||||||||||||||||
| This course presents information on annuities, which have recently attracted a great deal of attention. Annuities are contracts under which insurance companies agree to pay annuitants a stated income for life, or some other predetermined period. The purchase price is paid either in a single sum or in a series of payments over time. Unlike life insurance, which can create a capital sum in return for as little as one premium payment, annuities are designed both to accumulate capital over a period of time and distribute capital over an individual's lifetime. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message, including your username and password to access the program. | |||||||||||||||||||||||||||||
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| Recruiting Brochure: "A Career Opportunity" | |||||||||||||||||||||||||||||
| Our recruiting brochure, "A Career Opportunity", will help you decide if a career in marketing and selling financial products and services is the right choice for you. It is not an easy decision for most, nor should it be in light of the mutual commitments involved. Order our generic brochure or customize it for your company. Once you complete your purchase, you will receive a confirmation e-mail and a follow-up message with further instructions on brochure delivery. | |||||||||||||||||||||||||||||
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* Continuing Education credits are available for these courses in some states. Click here for CE credit information. |
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